About Joe Ross

Digital Marketing Strategist

My career in digital marketing began in the mid-1990’s when the Internet was just starting to become a “thing.” The big leap came with browser technology like Netscape, which brought pictures to the web surfing experience. eCommerce barely existed, but the Internet was fun and I was in retail at the time and saw a lot of potential for my music (instruments) stores.

That was before Google. In fact, it was even before Yahoo. CompuServe and AOL were red hot, an no one figured out a good way to master online search. IN a span of about a year, I went from creating and publishing my first web page, to scratch-building eCommerce websites using PERL and MySQL. I literally used to screw together hardware to build web servers that I’d hang off of ISDN lines in my home or office.

I got so good at building eCommerce-ready web servers that I could bolt together a server and have a working website, with a valid SSL certificate and credit card processing in 18 minutes.

SEO didn’t even have a name

By 1999, my own stores were selling about $25,000 in merchandise during peak months, and I had begun doing web work for other companies. Google existed by now, and I discovered I had a gift for getting web pages ranked for just about any keyword I needed to pursue. This is the first time I started hearing the term SEO. I thought it was ridiculous, because it was easy. All you really needed was to write reasonably well and use your target keywords at a frequency I used to call “normal speaking language +”.

Page titles, metadata, anchor text and alt tags mattered a lot more then too, as Google, Yahoo!, Excite, AskJeeves, Lycos, AltaVista and whatever else was popular at the time, relied heavily on what a given webmaster said a website happened to be about. Most of what was considered “standard” back then is strictly “black hat” today.

The one killer SEO tactic

One SEO strategy has always worked. It worked in 1999, and it still works today. Content. That’s it. Yes, you’ll do well to follow a few “SEO rules”, but search engines are built around delivering the best, most relevant information to the people who are looking for it.

Trouble is, most people aren’t very good writers. Those that are, usually aren’t strategic writers. Over a span of two decades, I’ve written Internet copy, blog posts, ads and countless additional pieces that have generated millions of dollars for my clients, as well as my own companies.

Why you should hire me

When you publish copy on the Internet, you are speaking directly to your consumers. If you keep their attention beyond the first eight critical seconds, your readers will draw conclusions about you and your business. Most of the time, you have a few hundred words to convince your website visitors that they came to the right place. Get it wrong and they’re gone for good.

It takes a high degree of business knowledge, coupled with a deep understanding of consumer behavior and Internet technologies themselves to grow a business using the Internet.

You should hire me because I will make your business more profitable and more valuable. You should hire me because I have a long history generating sales online. I’m happy to answer your questions, so don’t hesitate to drop me an email. My address is joe@ocgcreative.com.